Armenia has selected the dynamic group Ladaniva to represent them in the Eurovision Song Contest 2024 with their spirited entry “Jako”. The song was internally chosen by the Armenian broadcaster Public Television of Armenia (AMPTV).
Ladaniva, a fusion of Armenian vocalist Jaklin Baghdasaryan and French multi-instrumentalist Louis Thomas, brings a fresh perspective to Eurovision. Their music transcends borders, blending Armenian folk elements with contemporary global influences. “Jako” serves as their anthem—a call to dance, celebrate, and break free from societal norms.
Unpacking the Lyrics “Jako” is more than a catchy tune—it’s a declaration of independence. The title itself invites curiosity. What does “Jako” mean? In Armenian, it translates to “I am.” The lyrics echo this sentiment: “I am a free girl, so I will dance, and you will watch!” It’s a bold assertion of individuality, urging listeners to embrace their true selves.
The Excitement Surrounding “Jako”
Fans’ Buzz: The Eurovision community is abuzz with anticipation. Ladaniva’s fusion of traditional Armenian sounds with modern beats has struck a chord. Jaklin’s soulful vocals resonate, promising an unforgettable live performance.
Cultural Elements: The music video for “Jako” is a visual feast. Shot against the backdrop of Armenia’s stunning landscapes, it captures the essence of the song and adds to the excitement surrounding Ladaniva’s Eurovision journey.
Countdown to Malmö:
As the Eurovision stage in Malmö awaits, all eyes are on Ladaniva. Their energy, authenticity, and passion promise to set the arena ablaze. When Jaklin takes the mic and Louis strums his guitar, they’ll carry Armenia’s spirit with them. "Jako" isn’t just a song—it's a movement, an invitation to dance, and a celebration of life.
So, let’s hoist our imaginary flags, groove to the beat, and rally behind Ladaniva as they represent Armenia in Eurovision 2024.